From the Telegraph
Why men will judge a woman in milliseconds
Men take a fraction of a second to decide if they are attracted to a woman or not - but they should not be called shallow because they are genetically programmed to do so, scientist say.
Men weigh up potential partners almost instantaneously based on their appearance because their "ancient" genetic preference for attractive mates leads them to, experts claim.
In contrast women take longer to decide their feelings for a man because they need to weigh up whether he will be a committed partner who will provide for them well – part of their survival programming.
And they needed experts and a study to find this out?
The most amusing thing about this article is the underlying tone
"men are not shallow...no really they're not"
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