On last night's gala dinner in New York's Lincoln Center was held Fifi Awards, prestigious awards of the perfume industry."Scent Oscars" awarded annually by The Fragrance Foundation, an association of manufacturers and experts in the perfume industry, and crystal statue for best female and male fragrances launched last year won:
Best LUXE fragrance:
- Women’s: Gucci: Guilty
- Men’s: Chanel: Bleu De Chanel
SPECIALTY LUXE fragrance:
- Women’s : Balenciaga Paris
- Men’s : Tom Ford : Azure Lime
BROAD APPEAL fragrance:
- Women’s : Halle Berry: Pure Orchid
- Men’s : Herve Leger / Avon : Herve Leger Homme
SPECIALTY BRAND:
- Women’s : Victoria's Secret: Bombshell
- Men’s : Banana Republic : Essence of Man
DIRECT TO CONSUMER:
- Mary J Blige : My Life
INDIE BRAND:
- Six Scents Series 3
THE 2011 FIFI CONSUMERS’ CHOICE:
- Women’s : Victoria's Secret : Bombshell
- Men’s : Bath & Body Works : Twilight Woods
The Perfume Extraordinaire award for most creative and unique fragrant creation won the Martin Margiela Untitled. A Fragrance Superstar Award went to the Gucci Guilty. Classic perfumes, which are on the market for over 15 years, and its quality has earned entry into the Hall of Fame are Issey Miyake L'eau D'issey and Jean-Paul Gaultier Le Male. According to the experts, the best media campaign had been, again, Guilty Gucci and Chanel Bleu de.
